Beyond Agony

Project: A campaign of brand materials for the metal band's independent record debut. Includes logo and symbol, CD packaging, website, email newsletter and merchandise designs.

Process: I worked closely with the president to understand the band's goals, ideas and aesthetics. I translated this into all visual materials, including art direction for the album cover photo shoot.

Results: The band and their audience were wowed by the results. Local record shop owners reported that customers picked out the CD based on the cover art and asked to hear the music. "That artwork is badass!!" (Shane Ailey, President)