Buckbean Beer

Project: Pitch advertisements for Buckbean Brewing Company, an upstart Nevada microbrewery expanding their reach to the West Coast. Available only in cans, Buckbean appeals to male and female customers and encourages them to enjoy the beer on outdoor adventures.

Process: Art direction, photography, photo retouching and design. I collaborated with Renegades, a photography group who works with clients on limited budgets.

Results: The ads are light and fun, incorporating a western adventure theme to tie into Buckbean's emphasis on outdoor fun.